It’s no secret. Most Americans have Attention Deficit Disorder (A.D.D.). We live in a multi-task society where status and respect are measured by how many emails one can reply to while walking to the printer.
All that said, why are advertisers still trying to communicate with customers using :60-second or even :30-second commercials? If you can hold your spouses attention for :30-seconds, you’re a better man than me. Seriously; do you really think people want to hear or see anything more than the name of the business, the offer and a web address (in case they are genuinely interested in learning more)? Wouldn’t we be better off with short, relevant commercials? Am I crazy here? What are your thoughts?
Tags: A.D.D, commercial length, non-traditional thinking, Short form commercials, spot length, traditional media
